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Scam Watch Updates

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Laura Cannon
Laura Cannon

AI-Powered Phishing Is Rising

AI-Powered Phishing Is Rising



82% of security professionals worldwide are concerned about generative AI being used to craft convincing phishing emails—and it’s easy to see why.


Modern attackers are using generative AI and large language models to produce highly believable social engineering messages that can:

- Mimic trusted senders and brands

- Replicate internal communication styles

- Remove the spelling/grammar mistakes that used to give scams away


This is accelerating more sophisticated phishing and business email compromise (BEC) campaigns—faster to produce, easier to personalize, and scalable at volume.


**How AI-based phishing detection helps**

Instead of relying only on keywords or known bad links, AI-driven detection can analyse behavioural patterns across users, devices, and channels. By learning what “normal” looks like inside an organization, it can flag anomalies that may indicate:

- Phishing attempts

- Account takeover

- Business email compromise


Treat unexpected requests—even well-written ones—as suspicious. Verify via a second channel before clicking, paying, or sharing credentials.

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